There’s nothing better than some warms buns, from the oven that is. A firm, crunchy crust and a nicely formed crumb – it’s like having an wheat-induced orgasm in the middle of a bakery. Luckily, you can enjoy these pleasures in the comfort of your home for far less money, greater satisfaction, and a minimal chance of being arrested for indecency. But what is it with bread nowadays? There seems to be more options than a 64-pack of crayons awaitng consumption by a 3 year old.

Bread isn’t really bread anymore. What was once your run of the mill sandwich bread has become shiny packages of over-exaggerated nutritional promises. Claims range from magically hidden wheat, to “heart healthy” grains, bread that contains essential oils to boost your kid’s brain function. Apparently without Wonder Bread’s Headstart 100% Whole Wheat Loaf, your child will grow up stupid. In an era when mistrust of multi-national, food corporations and concern for the health and welfare of our communities and environment is at an all time high, there is no better time to learn how to bake up a nice loaf of bread. Knowing what’s in your food, where it comes from, and taking the initiative to make some of your own – that’s the essence of masculinity, and also happens to be qualities of a responsible, conscious consumer.

Check out our recipe for Rustic Sunflower Seed Bread, based on a modified version of the almost fool-proof, No-Knead Bread. Great for newbs and seasoned bakers alike!

¿ We ask: If you buy bread regularly, what influences your decison and where do you get the good stuff?